1. Introduction
Novelle Ltd (“we,” “us,” “our”) is committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websites (including Hotelwebb.com, NovelleHotels.com and Arcss.uk) or engage with our services. We comply with the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).
2. Data We Collect
- Personal Data: Name, email address, telephone number, company details, job title (collected via contact forms or correspondence).
- Technical Data: IP address, browser type and version, time zone, cookies, device identifiers, pages visited and duration (collected automatically via cookies and analytics).
- Usage Data: Your interactions with our content, downloads, video views, and form submissions.
3. How We Use Your Data
- Service Delivery: To respond to inquiries, provide consulting, M&A and LBO services, and manage acquisitions.
- Communications: To send newsletters, updates, invitations to events or webinars, and marketing materials (only with your consent).
- Analytics & Improvement: To analyse trends, track website usage and enhance our offerings.
- Legal Compliance: To meet our regulatory and contractual obligations.
4. Legal Basis for Processing
- Consent: Where you have given clear consent (e.g. signing up for our newsletter).
- Contract: To fulfil our contractual commitments to you.
- Legitimate Interests: For our business operations (e.g. improving our website, protecting against fraud).
- Legal Obligation: Where processing is necessary to comply with the law.
5. Cookies & Similar Technologies
We use cookies and similar tracking technologies to personalise content, analyse performance and remember your preferences. You can manage or disable cookies through your browser settings, but note that some features of our site may not function properly without them.
6. Data Sharing & Disclosure
- Service Providers: We may share data with trusted third-party vendors (e.g. , hosting, analytics, CRM) under strict confidentiality agreements
- Legal Requirements: If required by law or to protect our rights, we may disclose information to law enforcement or regulatory bodies.
- Business Transfers: In the event of a merger, acquisition or sale of assets, your data may be transferred to the acquiring entity.
7. International Transfers
Where we transfer personal data outside the UK or EEA, we ensure appropriate safeguards (e.g. standard contractual clauses) are in place to protect your rights.
8. Your Rights
Under applicable data protection laws, you have the right to:
- Access, correct or update your data.
- Object to or restrict our processing.
- Withdraw consent at any time (where processing is based on consent).
- Request deletion of your data (“right to be forgotten”).
- Receive a copy of your data or request its transfer (“data portability”).
- Complain with a supervisory authority (e.g. the UK Information Commissioner’s Office).
To exercise any of these rights, please contact us at info@thenovelles.com
9. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. When no longer needed, data is securely deleted or anonymised.
10. Changes to This Policy
We reserve the right to update this Privacy Policy periodically. The “Last updated” date below indicates the most recent revision. We encourage you to review this page regularly to stay informed.
Last updated: 21 July 2025