About the group
An international group with a London operating base
Novelle Group brings together extensive experience in hospitality, travel, business development, international trade, cleaning and security services — combining hands-on operational management with strong commercial relationships.
Who we are
Built on operating experience, not acquisition alone
Novelle Group is a privately owned holding group based in London. The group was formed to bring together complementary businesses in hospitality, travel technology and professional facilities services under a single, consistent standard of management.
Our experience spans hotel operations and asset management, hospitality consultancy, B2B accommodation distribution, international trade and investment, and the day-to-day delivery of cleaning and security services for commercial and hospitality clients.
That combination allows us to connect the parties in a transaction rather than sit between them: a hotel owner may need management support and housekeeping teams; a travel company may need inventory and connectivity; a corporate client may need cleaning, security and front-of-house under one agreement.
Practical management
Our teams have run hotels, contracts and frontline operations. Advice is grounded in delivery, not theory.
Commercial relationships
Long-standing links with hotels, travel companies, suppliers and corporate clients underpin every business in the group.
Connected capability
We connect suppliers, clients, hotels, travel companies and service providers — often across more than one group company.
Accountable service
Named points of contact, agreed standards and straightforward reporting on every engagement.